scope of work
Creation of a standalone product brand for a new oxygen sensor under the overarching Aquasend brand
Full brand architecture, including coming up with a trademark name, fitting into the existing product portfolio
Creation of the full brand universe and distribution to clients via a dedicated landing page and a VIP code mailing campaign
Conference stand designs, all collateral including manuals and brochures
Packaging design for the product and handling printing
outcomes
A differentiated and targeted sub-brand in the company portfolio to sell a specialised item into a new market
Specific visuals and language tailored to the desired target customers
Direct engagement of VIP existing customers that are interested in extending their equipment portfolio with a direct line to sales and tech support
A beautiful and interactive conference stand design generating conversations with new customers
A dedicated stand-alone landing page only for the TORCH product initially only accessible by VIP customers with a personalised email code, later to be opened to the public via a hard launch based around a conference
Full main website takeover of the Aquasend website by the TORCH brand to generate attention from the existing traffic and divert towards the TORCH product
