Salt harvester working in the surf
The 80/20 program

Get 100%
out of AI.

A dedicated sprint program for storytelling, product positioning & AI readiness for fund portfolios and companies in aqua and ag tech.

Book a callEnquire about a cohort
80

AI does this

AI can now take over approx. 80% of tasks in marketing, branding, design and sales. The entire execution and process layer can be compressed into a few agents.

20

We do this

The decisions, the judgement, the context, personal experience, the network, the style and taste. The unique foundation that makes the 80% good.

Problem

The real bottleneck is narrative, and upstream of that clear positioning: technical founders can’t explain what they’ve built in a way that lands with investors or buyers, and that kills good ideas before a raise.

Thesis

Companies should leverage AI on the compressible layer and invest in human experience for the judgment layer. 80/20 is built around this: we supply the judgment layer directly, and hand over a system that runs the execution layer, so the company can keep going after we leave.

How it
works

2 months · 9 weeks · Fixed end date

  1. Knowledge download

    AI-guided questionnaire per company. No meeting required.

  2. Masterclass

    One session, whole cohort, held by our CEO.

  3. Strategy session

    90 minutes per company with our CEO and Creative Director.

  4. Build

    Narrative, visual identity, full brand identity, copy bank, pitch deck and a tuned Claude setup that we will use to generate a new on-brand website for you.

  5. Handoff

    Recorded how-to sessions on everything you can do with your AI setup, and ongoing support should something break or not work as expected.

  6. 30-day check-in

    One 30 minute call to confirm the system is being used and performs as expected.

What you
walk away
with

  1. 01Narrative and positioning, built for more than one audience where needed (e.g. investors vs customers)
  2. 02Individual 90min discovery and consulting session with each company with our CEO
  3. 03Full visual identity including logo, colours, fonts, composition and a full new website following this brand identity and all information gathered in the discovery.
  4. 04Copy bank and templates, matched to the channels the company actually uses
  5. 05Both tuning the pitch deck to best practices (following Sequoia Capital guidance) and adjusting the deck content to the agreed upon new storyline
  6. 06Tuned Claude Project and Claude Design setup, ready for companies to generate their own high quality visuals and copy, tuned to the platform they need it on
  7. 07Before/after summary for the GP
  8. 0830-day check-in call
Cohort
5 to 10 companies per batch
Commitment
No retainer. No embedded relationship. Fixed end date per company.
What this is not
Motivational mentor talks, paid market research, or an upsell-oriented retainer. We come in, we work together for 2 months, build something valuable and usable for the companies, and move on.
Who can join
Portfolio companies, the fund itself, and single companies outside a fund.
Request pricing

Selected
work

All work

Who you
work with

Every strategy session is run by our CEO and Creative Director. They combine +7 years inside early-stage VC in aqua and agric tech as well as 13+ years of brand and creative direction.

About SALT
Moritz Mueller
Moritz Mueller
CEO
Anandi Etsebeth
Anandi Etsebeth
Creative Director
What our clients say
“Working with SALT was a game‑changer for Seatopia. The team dove deep into our brand (and our industry) and surfaced with design solutions that felt both razor‑sharp and unmistakably ‘us.’”
James Arthur Smith — CEO & Founder, Seatopia