Brand
experts
first.

Moritz Mueller

Moritz has spent six years inside early-stage aquaculture VC with the core task to help companies position themselves correctly and build great stories. He personally consulted for +50 early-stage startups on their brand identity, story, decks, positioning and target audiences.

Joining Hatch Blue in its first year of inception, he worked with founders through pre-seed and seed pitching, positioning and storytelling, and helped build the company from an accelerator program through raising multiple funds up to +€100M AUM.

At SALT he unites his multidisciplinary background with his passion for regen ag and food, founding a dedicated vehicle for telling the stories of the food systems leaders of tomorrow and helping them successfully to capture the correct audiences via whatever media is appropriate.

Away from SALT he follows other passions in the food space as a winemaker, grape farmer, hobby chef and presenter of Rooted in Flavour. He combines a Bachelor in Communication Sciences with a Masters Degree in Sustainable Innovation Management & Entrepreneurship.

Anandi Etsebeth

Anandi Etsebeth is a self-motivated Creative Director and Design Lead based in South Africa with over 13 years of experience specialising in Brand Identity Design, Communication, Marketing, Digital Marketing, Photoshoots, Commercials, Production, Planning and Publishing, Broadcast, Print and Digital.

Since 2024, she worked alongside Moritz in dedicated programs for early-stage companies as his counterpart, offering the visual competence, stylistic guidance and graphic implementation of company brands.

She excels at building and implementing processes and systems. She has directed campaigns in a variety of industries: food and restaurant, alcohol and beverage, beauty, fashion and lifestyle, home and interior, hotel and tourism, technology, financial services, telecommunication and connectivity, film production.