scope of work
Full brand development + regional brand expressions including tailored design for logo and patterns that reflect the respective culture correctly without the utilisation of tropes or stereotypes (southeast asia, africa, south america)
Brand bible creation
Cultural research and extensive copywriting to express the story and values of the Women in Ocean Food initiative
outcomes
A unique brand that understands and expresses local cultural values and visual elements while still being recognisably of the same organisation
A visual celebration of the power, dedication and entrepreneurship of women across the world that have deciated their lives to the ocean
Thorough graphics to share across all socials
An in-depth brand bible document giving all stakeholders a manual around how the brand is to be expressed on every platform, online and offline.
