scope of work

Rare Earth came to us as part of the second iteration of the Hatch Blue CREST program. The company is pioneering a revolutionary approach to concrete production as well as produces a highly valuable and competitive protein, all based on hemp, however struggled to communicate effectively with non-domain expertise investors.

We helped them re-write their pitch, creating a completely new storyline that both the team was excited to pitch with while keeping things approachable and focused for the investment crowd. As part of this, we created a family of product names and their visual expression, using and extending their existing brand elements but adding clarity, context and depth.

Work:

• Brand architecture + sub-brand development

• Identity + logo system

• Brand foundations for each sub-brand

• Messaging + technical product language

• Colour + identity system expansion

• Brand story + narrative framework