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SALT case study · CREST Q1 2025

Sensor
Globe

A salmon-farming sensor company traded generic ‘fish welfare’ messaging for a precise value story.

Visit sensorglobe.no ↗

Starting point

“Sensor Globe's current branding and messaging feel too generic (e.g., 'fish welfare'), and the team wants a more precise, value-driven message.”

The challenge: communicate value without dwelling on the industry problems (mortality rates) that farmers already know and don't want restated.

Sensor Globe 1st meeting, 18 Feb 2025 - meeting notes

Discussion with the team

  1. 19 Feb

    Company keeps the “Sensor Globe” name. Core statement direction set: “Keeping fish alive during mission-critical operations.” A new colour direction established with the team.

    2nd meeting

  2. 21 Feb

    Scope locked: full style guide, no logo change, add the yellow highlight, and rename the “Crowding Companion” product line away from its generic placeholder.

    3rd meeting

Chosen direction

“We kept the logo as it was and let colour do the work. Aureolin is meant to look like sunlight breaking through the surface of the water, and it picks up the yellow on the equipment farmers already see on site. One highlight colour ended up tying the brand, the product and the farm together.”

Anandi, Creative Direction

“Salmon farmers know their mortality numbers better than anyone, so opening with the problem would have told them nothing new. We built every message around what the sensors give them during crowding and delousing: precision, efficiency and better decision-making capability. Renaming the product ‘Crowding Companion’ put that value in the name itself.”

Chevaun, Strategic Direction
  1. CM.pdf - 10:38, 3 Apr (“NetFlux”)
  2. CM2.pdf - 13:17, 3 Apr
  3. Final (“Crowding Companion”)

Locked positioning: “Brand Essence: Precision. Efficiency. Empowerment.”

Client feedback

“Working with SALT has been a standout experience that significantly elevated the Sensor Globe brand. The team brought structure, clarity, and consistency to our visual and strategic identity, allowing us to better communicate our mission to customers, partners, and investors alike.

Sheamus MacDonald, Sensor Globe
Timeliness of delivery
4/5
Level of engagement
4/5
Ease of process
4/5

Source: SALT Agency CREST feedback programme, 2025 H1/H2.

Final output

  • Sensor Globe Identity GuidelinesPDF
  • Identity Guidelines (native)INDD
  • Identity GuidelinesIDML
  • Final works folderfonts, links

Guidelines showcase

A look inside the identity guidelines document itself.

  • Cover, Sensor Globe identity guidelines · p.1
  • The Brand - 01 · p.5
  • Creative direction: clean + concise · p.6
  • Brand essence: precision, efficiency, empowerment · p.7
  • The Logo - primary logo, horizontal white · p.16
  • Brand colours - palette · p.22
  • Brand colours - highlight colour · p.24
  • Brand type - Arimo, primary font · p.27
  • Unlock your farm’s full potential · p.34
  • Precision at every stage · p.35
  • Efficiency without complexity · p.36
  • Social media application · p.38

A SALT case study · CREST Q1 2025.